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Walmart For the Strategic Plan assignment, you will work throughout the course to create a
market entry plan (entrepreneurial), a market expansion plan for an existing organization,
or a mergers and acquisitions plan that seeks to increase your organization’s competitive
advantage.
Complete Part 2 of the Strategic Plan assignment according to the FOLLOWING
DIRCETIONS
Citation of resources required,
An environmental scan seeks to ensure your original pitch is viable (Part 1: Overview) (
we worked on it two weeks ago). External and internal assessment tools are utilized
your to ensure strategic initiative is viable. You may find after completing your
environmental scan your strategic initiative idea will change. The environmental scan
helps you develop Key Performance Indicators (KPIs), which will help focus the
application of limited resources to produce above-average returns. During your scan,
address the following:
Internal: Identify your strategic initiative using various internal assessment tools to
evaluate your organization’s strengths and weaknesses in functional areas of business
which include
? Management
? Marketing
? Finance
? Accounting
? Productions/operations
? Research and development
? Management information systems
External: Identify your strategic initiative using various external assessment tools to
evaluate outside trends and events outside the control of the organization, and the
industry.
Create a 5-10 slide PowerPoint presentation that shows the results of your environmental
scan. Include the following:
? Identify what you found in your environmental scan.
o What did you learn about the industry?
o What did you learn about your organization?
? Include the external and internal assessment tools you used at the end of your
presentation as an appe

ndix.
o How did you apply the results of your internal and external assessment tools in
your decision making process?? Describe what you learned during the process including key issues that will be
reviewed going forward.
? Outline the preliminary strategic initiative plan.
o How have you considered the selected organizations culture within the context
of implementing your strategic initiative plan?oHow does this challenge or support your original vision/concept?
oWhat is emerging from your learning?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing
is expected, and documentation of sources should be presented using APA formatting
guidelines, which can be found in the APA Style Guide, located in the Student Success
Center.
This assignment uses a rubric. Please review the rubric prior to beginning the
assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in
the Student Success Center. Answer Preview……………Environmental scanning is important in helping to understand the factors that influence organization performance. It helps in the development of strategies that guide organization  competitiveness. Walmart environment scanning is important in enhancing its competitiveness in the global markets. It creates the need for the analysis of the changes in the market and the opportunities presented to the company (Babatunde & Adebisi, 2012).  With environmental scanning, there is understanding on the changes that continue to take place in the market and the responsibilities of the organization towards development of strategies…………….10 Slides
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