Please read the article that explains how companies create value for their customers. After reading the article, identify a company that is focused on either: (a) the customer experience (customer intimacy), (b) the most innovative products (product leadership), or (c) lowest cost (operational excellence). Do NOT list a company posted by another student or one that is mentioned in the article. Explain why you chose a particular company. Discuss how IT could be used by used by the company to support its strategic focus. Cite your sources. Internet sources are OK if you provide the hyperlink. Please read the following chapters that describe how information can be used strategically, which is the topic for this week’s paper: Please watch the following videos on Michael Porter’s Five Forces model: Please watch this video: This video explains how Google uses information to make money. Google collects information from websites and adds it to its search engine. You type information into Google search and Gmail, and Google stores that information about you. Android devices send information to Google that is used to determine traffic patterns for Google Maps and to send you ads for businesses based on your location. Although Google is a technology company, it makes money from information,
as this video explains. In your paper for this week, you will explore how other companies use information strategically. Chapter 1 and the videos above describe Porter’s Five Competitive Forces model. Use the search term “information sharing in a supply chain” to find 2 peer-reviewed articles from academic journals about the use of information in supply chains or value chains. Write a summary of each article and explain how the use of information in each article relates to Porter’s Five Competitive Forces model. Discuss how information can be used strategically, based on the example(s) in the articles. Your paper should be in APA format and 3-4 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page. The rubric for this assignment can be viewed when clicking on the assignment link. For help with APA formatting, click here: To download a sample APA paper, click here: Research drivers that may prompt changes or development of information systems. Select one to describe in this forum. These should be specific and should be unique within the discussion board. 1. Identify: 2. Identify: 3. Provide the sources you used to locate this information. Words should be your own. Sources must be cited with the applicable text.