The goal of this essay is for you to reflect on the use of technology in a particular work setting [a) journalism and news media or b) public relations or c) advertising or d) mass communication] by using your critical thinking and writing skills. Note that you can take a field as a whole or go more in-depth and select a subfield (for example, travel OR sports journalism or race/ethnicity in advertising OR AI in journalism OR AI in PR).You MUST however choose either journalism, public relations, advertising or mass communication since this is a JOUR course.Here are just a few examples of work settings:Journalism = sports, arts, lifestyle, analytics in news, AI in news, citizen journalism, alternative right wing news, etc.PR = PR agency, PR in a corporation, analytics, etc.Advertising = ad agency, analytics, etc.Mass communications = political communication, health communication, a social media company, an audio media like podcast, film, tv, photography, interactive media such as video games, ebooks, etc. What to Do Next?This essay should contain:An original title that reflects your central argument;Write an introduction summarizing what you will be talking about;Write at least four ways the work settings worked before the rise of digital media (this could include changes in norms, practices or values);Write at least five ways tec
hnology has changed the said industry (try to be nuanced and as specific as you can be using evidence and sources to support your claims);And in one or two paragraphs (that are normally 5-6 sentences with one verb for each sentence), reflect on how this new environment is different from pre-digital media; Add a conclusion summarizing your essay and your overarching argument.Include:Two or more academic references (from peer reviewed academic journals). To find that you can use a library database such as Jstor or Communication Databases OR ask Cory our HSJMC librarian. Some good journals in our field can be found here (Links to an external site.) and here (Links to an external site.).One secondary media sourceYou can, if you want, also add personal experience [if you donΒt have any donΒt worry it is optional].A note on citationsYou should not cite sources like a typical research paper with in-text citations (i.e. Belair-Gagnon, 2020). Instead, you should cite your sources in a more informal way and provide a link when possible (For example: In an article in the New York Times, Belair-Gagnon wrote thatΓ’ΒΒ¦). Also, you should have references cited at the bottom of the post. You can use any citation style you choose (i.e., Chicago, Harvard, etc.) How long?1500 (up to 2000 maximum) words essay. Doubled-spaced, Times New Roman 12pt.