REVISION! PLEASE HIGHLIGHT CHANGES!!!Summary Create a 2-3 page proposal that analyzes your business topic, defines the scope and strategy for how you will go about your capstone project, and explains how your proposed project allows you to demonstrate the MBA program outcomes. Describes a business challenge or opportunity. Needs to Analyzes a business challenge or opportunity; includes details to establish the premise, supported with data and citations from credible sources. YouÂ’ve described a bit about expansion but youÂ’ll need
to include details to support this. You could, for example, look at desired
revenue or profitability to identify a goal for the project.Defines  the strategy, scope, and action plan that will be used to complete the capstone project; however, the data sources do not support the scope. Needs to Define the strategy, scope, and action plan that will be used to complete the capstone project; includes details on the data sources, how the data will be obtained, and how the data is relevant to proposed recommendations and solutions. IMPROVEMENT:
To meet criteria one of the projects, you will need to expand on the business
analyses you will use for this project. Typically, students include MBA-type
analyses such as SWOT, PESTLE, VRIO, industry analysis, competitive analysis,
customer analysis, trend analysis, fin
ancial analysis. Select the ones that will
provide the most aligned data for your recommendations. Writes coherently with minimal or minor errors to support a central idea with correct grammar, usage, and mechanics as expected of a business professional. Needs Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional; writing is free from errors and formatted appropriately for the purpose or audience. IMPROVEMENT: The writing is appropriate but the submission does not meet the submission requirements. MUST included these below for your review. Submission Requirements Style: Your proposal should follow professional style, as described in the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs. It should use subheadings and be well organized and well written. Communication: Ensure written communication is free of errors that detract from the overall message and quality. APA guidelines: Format your citations according to current APA style. Resources: Use at least two citations from credible sources. Also reference your completed BetterUp assessment results. Length: Your proposal should be 2-3 pages (single-spaced, professional style). Font and font size: Use 12 point, Times New Roman.