Marketing Project OverviewThe Marketing Project is intended to help you better understand how to develop a marketing plan. It will involve your collecting, analyzing and then submitting the information needed to complete this marketing plan in sequential memos. You will then use those memos as a foundation for the marketing plan.Context The context for your marketing plan will be the water park industry. You will need to delve into this industry using the resources provided. The goal upon completion of the assignment is not that you become an expert in water parks so much that you better understand “how” to develop a marketing plan. The “how” will work for any industry. A report on the water park industry is available to you HERE. Additional research may be available from other library resources, trade associations, news reports, etc. A recent report on the company, Great Wolf Resorts Holdings, Inc., is available to you HERE. Additional research is available from library resources and news reports, etc.Instructions Your marketing manager has tasked you with helping to develop a marketing plan for your waterpark company. The marketing plan HERE will serve as the format. An example using this format is provided in the Chapter 2 Appendix of the course textbook. Use a business memo format for your response. A sample memo can be found HERE (Links to an external site.). Marketing Memo 7To: YouFrom: Your Man
agerDate: Nov 22, 2020Subject: Company Marketing PlanYour manager has tasked you with considering an expanded marketing strategy for Great Wolf Resorts’ waterparks. Social distancing protocols associated with Covid-19 are restricting the number of patrons that can be in a waterpark at the same time. Management would like you to explore the idea of extended hours. Our waterparks are enclosed and well lit so they could be used (or portions of them could be used) after hours for special groups, events, or general admission purposes. This strategy offers the potential to expand the number of patrons the waterpark currently serves and if it is successful it could be maintained after the pandemic has passed.First, identify a specific group of target customers. Discuss characteristics of these target customers and criteria that you think would be important to serving them. Next, propose a positioning strategy that you think Great Wolf Resorts’ waterparks could use that would work for both day-time and extended-hours (night-time) customers. Finally, briefly discuss whether and how Great Wolf Resorts’ waterparks current marketing strategy might need to change to serve this new segment of customers. Justify your thinking. Present the information in a table format like below. Marketing Mix VariableChange(s) needed (if any)JustificationA. ProductB. ServiceC. BrandD. PriceE. IncentivesF. DistributionG. Communication