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Scholarly Journal Article Summary Report In the business world, rather than making decisions by trial and error—quite risky for a business— businesspeople rely on what we already know or believe. We find out what is known by consulting the body of knowledge, which is usually housed in libraries, with the most recent (or developing) knowledge found in scholarly journal articles. BUSINESS SCENARIO: Your manager has approached you about updating the department on the latest research. (Consider your department and its functions your area of academic interest: marketing, sports events, and tourism marketing, hospitality management, management, entrepreneurship, real estate, finance, accounting, international business, business analytics, management information technology, or retail merchandising and management.) Your manager wants to make sure the department is abreast of the latest empirical findings that could have implications on your organization and your clients. YOUR TASK PART 1 1. Choose an article from the list of scholarly journal articles provided to you. You can choose one in your concentration or one that you’re interested in reading. 2. Read the article a few times. Trust me, you will need a few times as these articles are a bit complicated and technical. Many articles follow a similar organization: Abstract, Introduction, Review of the Literature, Hypothesis, Methodology (data collection and analysis), Results, and Conclusions. Each section will guide you to an understanding of the article. 3. Write a summary report in the form of a memo to your manag

er that is a 2–3-page summary of the article. Your memo should include: – An opening sentence or two that gives a brief explanation as to why you are writing the memo. – Overview – In a short paragraph, summarize the what the article is about. The article abstract will provide a high-level summary of the article. – Key questions – What are the authors trying to answer? These are usually written in the form of hypotheses. – Methodology – How was data collected? What methods did the authors use to obtain their data? – Statistical technique(s) – What, if any, were the statistical technique(s) used to analyze the data? You can simply list them. – Results – What were the results of the authors’ analysis of the data? Include a chart, graph, table, or figure the authors used and briefly explain what it is revealing. – Conclusions – Based on the research, what did the author(s) conclude? – Limitations – What did the researchers indicate were the limitations of their study? – Applications – Why is this research important to our business or the industry? – Reference – Include at the end of your memo the complete citation of the article in APA format (Do not use a separate works cited page but do provide the complete citation should your reader wish to find the article. 4. End your memo by telling me you’ll be glad to discuss any questions I may have and/or write something that ends with a positive tone. 5. Upload your memo to Canvas on the date specified in class.
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