MGMT19128: Strategy and Change T2 2021 Marking Rubric: Assignment 1 Criteria Marks Fail-III Fail-II ( 29%) Fail-I (29-49%) P (50-64%) C (65-74%) D (75-84%) HD (85% +) Brief introduction of the company 10% No overview of an organization and the product/service. Very limited attempt to give a brief overview of an organization and the product/service. Limited attempt to give a brief overview of an organization and the product/service. Satisfactory ability to give a brief overview of an organization and the chosen product/service. Good overview of an organization and the chosen product/service. Very good attempt to give a brief overview of an organization and the chosen product/service. Exceptionally good attempt to give a brief overview of an organization and the chosen product/service. Critically analyse the external environmental forces (PESTLE factors) influencing the company 20% Unsatisfactory discussion on macroenvironmental factors that influence a business to devise new strategies. Poor discussion on macroenvironmental factors that influence a business to devise new strategies. A little discussion on macroenvironmental factors that influence a business to devise new strategies. There is no critical analysis. Satisfactory discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical analysis. Good discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical analysis. Very Good discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical analysis. Exceptionally Good discussion of macroenvironmental factors that influence a business to devise new strategies. Though, it lacks critical analysis. Critically analyse the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages 20% Unsatisfactory critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Poor critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Limited critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Satisfactory critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Good critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Very good critical analysis of the industry forces (Porters fi
ve forces model) to identify the core competencies of the company and its competitive advantages Exceptionally good critical analysis of the industry forces (Porters five forces model) to identify the core competencies of the company and its competitive advantages Critically analyse the strategies followed by the company 20% Unsatisfactory Critical analysis of the strategies followed by the company Poor Critical analysis of the strategies followed by the company Limited Critical analysis of the strategies followed by the company Satisfactory Critical analysis of the strategies followed by the company Good Critical analysis of the strategies followed by the company Very good Critical analysis of the strategies followed by the company Exceptionally good Critical analysis of the strategies followed by the company Analyse (through value chain analysis) whether the companys capabilities and competencies are sufficient to cope with the future challenges faced by the company 20% Unsatisfactorily analysed the value chain, capabilities & competencies of the company to cope with the future challenges Poor analysed the value chain, capabilities & competencies of the company to cope with the future challenges Limited attempt to analyse the value chain, capabilities & competencies of the company to cope with the future challenges Satisfactory analysis of the value chain, capabilities & competencies of the company to cope with the future challenges Good analysis of the value chain, capabilities & competencies of the company to cope with the future challenges Very Good analysis of the value chain, capabilities & competencies of the company to cope with the future challenges Exceptionally Good analysis of the value chain, capabilities & competencies of the company to cope with the future challenges Referencing including proper in- text citations and reference list 10% Exceedingly poor quality of the Very poor quality of the references. Very limited Poor quality of the Generally satisfactory quality Good quality of the Very good quality of the Exceptionally high quality of the
using APA 7th edition referencing style references. No in-text citations and no reference list is provided at all. attempt to follow APA format in the in-text citations and reference list. references. limited attempt to follow APA format in the in-text citations and reference list. of the references. Satisfactory attempt on following APA format in the in-text citations and reference list references. Good submission on following APA format in the in-text citations and reference list. references. Very good submission on following APA format in the in- text citations and reference list. references. Exceptionally good submission on following APA format in the in-text citations and reference list