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Keyword Analysis “In Chapter 5, you learned paid search marketing. For this exercise, you need to select a specific product or service you want to study. Create a list of three different search terms someone might use to search for your selected product. Use Google to search for each of your keyword phrases. NOTE: use a different browser or different computer for each to avoid differences caused by Google’s tracking of your search behavior…note that you might also minimize this problem by clearing your cache and browsing history after each search. Analyze the differences in the ads, if any, among the different keyword phrases.To receive credit for this exercise, REPLY to THIS message and answer the following questions.What product/service did you investigate? What keyword phrases did you select for this product?Analyze the positioning of each ad on the first page of results for each keyword phrase. Does each ad appeal to a different segment (price sensitive, selection, quality, free shipping)? Is there a likely consumer segment that would not be attracted by any of the existing ads? Explain.Analyze the landing pages of three different ads for your selected product/service. Does the landing page encour

age purchase? How targeted to your specific keyword phrase is the landing page? Do the price, promo, and keywords align with the ad copy?Explain your feelings and reactions to this assignment.Answer 5 questions above and read the file attached as example of the assignment.Textbook: Digital Marketing Essentials by Jeff Larson and Stuart Draper) published by Stukent, IncAnswer preview………….My selected product for this exercise is the Nike Air Max since it is very popular among people of all ages in the United States. The three key search phrase used for acquiring information about the product are: “Nike air max,” best Nike air max,” and “affordable Nike air max.” The first three pages of the advertisement list for the phrase “Nike air max” had the product page for Nike store, men’s air max shoes, and women’s air max shoes. The three offered free shipping and returns for US customers with Nike+. However, the advertisement from footlocker, which was fifth on the list of ads, is most attractive because it offered consumers not only the largest collection of the product but the latest and free shipping for those in U.S. same as an official company store…. APA 452 words
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