Distribution Channel Article ReviewYou work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution strategy to use for its products. You have begun research on the strategies and methods available by reviewing relevant articles on the topic. Based on your article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion.Select an article that is less than five years old on the role of distribution channels in marketing.Compose a 1,050-word article review covering the following:Define what a distribution channel is and discuss why it is important to the marketing process.Discuss the differences between direct and indirect distribution channels.Introduce the article and its author(s) and give a brief summary of its core message(s).Analyze the relationship distribution channels have to maintaining a satisfied target market.Compare and contrast similarities and differences in distributio
n strategies for online versus brick and mortar businesses. Use examples from a company you admire or your own work life examples to illustrate your points.Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution.Answer Preview
.Distribution channel can be described as the pathway or route through which products move from their manufacturers to the consumers. In other words, a distribution channel involves marketing intermediaries used to transfer products from the manufacturers or producers to the industrial users or final consumers. And these intermediaries are given alternate names like, wholesalers, retailers, distributors, authorized dealers, franchised dealers, jobbers and retailers. A distribution channel reduces the gap between production point and distribution point, and hence, creating time, place, and possession utilities. Distribution channel has great importance
..APA 1134 words
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