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Boston Pizza Students must identify a franchise.Students must evaluate the attractiveness of the franchise for an identified location (give the specific street address and geographic location).Topic: Bosten PizzaAddress: 1858 Granville Street, Halifax, NS, B3J 0A2Other location if you want to choose please remind me.The evaluation should include:Review of years in business, management team, growth rates, sales history, royalty structureBrief presentation of the company’s marketing mix (Product, Price, Promotion, Place)SWOT of the franchiseA recommendation if you would (or would not) open the franchise in a location you would like to consider if buying this franchise.The report should be 4 pages doubled-spaced and in 12 font. APA style for some reference you use. Answer Preview……………….Company Background and Operations. With over 380 restaurant outlets spread across Canada, Boston pizza is ranked as the country’s best dining brand that offers over 100 food produ

cts. The franchise was established in 1965 and operates in own and franchised businesses in Canada, Mexico, and the US (Boston Pizza, 2018). With the increasing competition and dynamism of the fast foods industry in the modern world, it is imperative to note that the attractiveness of business for any identified location is a critical determinant of its success in any given market or jurisdiction. Moreover, the attractiveness is dependent on specific variables as the types and quality of products offered, all of which are central for the business’ sales revenues, profitability, and growth (Mortensen, 2012). This paper will, therefore, examine Boston pizza’s attractiveness for 1858 Granville Street, Halifax, NS, B3J 0A2.  When reviewing the business’ years in business in a bid to highlight its attractiveness for the identified location, it is important to highlight the fact that the entity’s existence is accredited……….APA 1343 words
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