This assignment requires the student to analyze the current market segment and propose two new potential segments for a chosen product/service, and make a recommendation for the best segment to target. This assignment requires writing a professional memorandum to the Vice President of Marketing at a fictional consulting firm, analyzing a clients product/service and making recommendations based on research and credible sources.
Purpose The purpose of this assignment is to apply segmentation and targeting techniques to potential new subsets for a marketing campaign. This connects to course learning outcomes of constructing market…