This assignment requires the analysis of a case study about a software company and its potential challenges and opportunities, including a review of their current projects and potential future developments. This assignment requires the development of a public relations plan for Synthetic Software to address the potential crisis caused by their computer virus and to identify the primary public relations problems and related publics involved.
Synthetic Software is a software company located in Dallas, Texas. The company specializes in developing and producing customized software and related computer assisted video training materials for health care systems…