This assignment requires the student to analyze the current market segment and propose two new potential segments for a chosen product/service, and make a recommendation for the best segment to target. This assignment requires writing a professional memorandum to the Vice President of Marketing at a fictional consulting firm, analyzing a client’s product/service and making recommendations based on research and credible sources.

Purpose The purpose of this assignment is to apply segmentation and targeting techniques to potential new subsets for a marketing campaign. This connects to course learning outcomes of constructing market…

Continue ReadingThis assignment requires the student to analyze the current market segment and propose two new potential segments for a chosen product/service, and make a recommendation for the best segment to target. This assignment requires writing a professional memorandum to the Vice President of Marketing at a fictional consulting firm, analyzing a client’s product/service and making recommendations based on research and credible sources.

A new wireless company, OttoMobile, would like to set up cellular service in the city of Ann Arbor. The company would like to maximize the number of cell towers in the city. However, the city has just passed a rule that a company cannot place cell towers in adjacent neighborhoods. Suppose that there are nneighborhoods and that each neighborhood is adjacent to at most 6 other neighborhoods. The company

A new wireless company, OttoMobile, would like to set up cellular service in the city of Ann Arbor. The company would like to maximize the number of cell towers in…

Continue ReadingA new wireless company, OttoMobile, would like to set up cellular service in the city of Ann Arbor. The company would like to maximize the number of cell towers in the city. However, the city has just passed a rule that a company cannot place cell towers in adjacent neighborhoods. Suppose that there are nneighborhoods and that each neighborhood is adjacent to at most 6 other neighborhoods. The company

This assignment requires the submission of an 8-page draft analyzing the corporate responsibility of Tesla, including people, the planet, and profit, as well as providing recommendations for improvement in each area. This assignment requires the development of recommendations to improve profitability and responsible corporate behavior, with a focus on stakeholder relationships, DEI initiatives, environmental policies, and the cost-benefit analysis of implementation.

Submission:  Submit an 8-page draft of the analysis of issues of the company you chose for completing Milestone One (Tesla). This information will be used as part of the final…

Continue ReadingThis assignment requires the submission of an 8-page draft analyzing the corporate responsibility of Tesla, including people, the planet, and profit, as well as providing recommendations for improvement in each area. This assignment requires the development of recommendations to improve profitability and responsible corporate behavior, with a focus on stakeholder relationships, DEI initiatives, environmental policies, and the cost-benefit analysis of implementation.