Building on the global industry comparative analysis you did in Project 3, develop a business plan for your organization to operate in a new country. Analyze the new country first as a site for certain value-chain activities, and second as a market for your organization’s products. Note that the term will refer to products, services, or a combination of the two. Your business plan should include a marketing strategy and an entry strategy. Also take into consideration the requirements of accounting and finance. Develop market share estimates and revenue projections using historical data from your organization in the United States and your own research into market size, pricing, and unit sales for the industry in the selected country. Estimate the investment required for relocating one or more activities of your organization’s value chain from the United States to the selected country. Also estimate the time needed for your organization to break even. Provide the assumptions behind your projections and assessments of both short-term and long-term risks. When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission. step 1 Equipped with the knowledge and skills gained from previous projects in this course and from preceding courses in the MBA program, you are now ready to put your international strategy all together in a business plan. Review the types of and their components as you begin this work. step 2 Develop an entry strategy for Gustavo of about 6–7 pages in length. The strategy you develop should incorporate the components described here and in Step 3. As you begin to develop an entry strategy, first perform the following assessments: Estimate the financial investment required for the selected entry strategy. When you have begun your entry strategy and chosen a local alliance partner, continue to the next step, where you will determine your organization’s degree of fit with the selected country. step 3 The next step in developing your entry strategy is to determine your organization’s degree of fit with the selected country. Answer the following questions in your entry strategy: You may submit your entry strategy (Steps 2–3) in the box below for feedback. In the next step, you will begin your marketing strategy. Use the following filename protocol: Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work. step 4 Now that you have developed an entry strategy and determined your organization’s degree of fit within the selected country, you will . In addition to relocating certain activities in the value chain to the selected country, Gustavo wants to evaluate the country for its suitability as a market for your organization’s products. Review for help with this evaluation. Develop a 6–7 page marketing strategy for the industry in which your organization belongs. Your marketing strategy should incorporate the components described here and in Steps 5–6 below. The first step in developing y
our marketing strategy is to identify and assess the following components: When you have addressed these components in your marketing strategy, continue to the next step, where you will assess the characteristics of your organization’s potential customers in the selected country. step 5 As you continue developing your marketing strategy, the next step is to make recommendations to Gustavo on particular aspects of your organization’s marketing strategy that would be tailored to the country’s market for your organization. Specifically, address the following components: When you have assessed the characteristics of your organization’s potential customers in the selected country, continue to the next step, where you will assess your organization’s use of web networks and social media for e-marketing. step 6 In the final step of developing your marketing strategy, you will assess your organization’s use of web networks and social media for e-marketing, given the unique ways in which computers, smartphones, the Internet, and social media are used among the country’s consumers. As you undertake this assessment, read more about . To complete this step, address the following components: You may submit your marketing strategy (Steps 4–6) in the box below for feedback. In the next step, you will work on financial value and strategy implementation. Use the following filename protocol: Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work. step 7 As you may recall from your meeting with Gustavo, he wants your estimate of the timeframe needed to break even and implement your strategy. As you continue developing your business plan for entering the new country, assess any financial and accounting challenges by answering the following questions: After you have assessed the financial and accounting challenges associated with entering the new country, continue to the next step, where you will address strategy implementation and control measures. step 8 The next step of developing your business plan is to address strategy implementation and control measures by discussing the following components: When you have addressed strategy implementation and control measures, continue to the next step, where you will make recommendations about your organization’s governance and accountability standards step 9 As you continue developing your business plan, next make recommendations about your organization’s governance and accountability standards by answering the following questions: step 10 Your final report should include your discussion from Steps 7–9 above, an overview of your findings from Week 1 and Week 2, and an Your final report should follow these guidelines: should include the following components: Use the following filename protocol: Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work. Purchase the answer to view it