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This final assignment is made up of two parts. There are 5 pages in total. In Part A, you will write a 400-450 word response to ONE (1) of the questions below. You must use
examples and evidence from course readings, class discussion, and course work to support your
argument. You do not need to provide a reference list for this essay. This must be an original piece of
writing. In Part B, you will write a 400-500 word press release from BCLC. Your press release for the lottery
corporation will announce your organization’s partnership with the Kamloops Food Bank You will draw
your information about the organization and initiative using the documents I have provided as
supplementary reference materials in this PDF. This must be an original piece of writing.1. What, in your opinion, are the most important steps that a PR professional should take in
response to a crisis? Use examples and evidence from course readings, class discussion, and
course work to support your argument. OR 2. Why and to what extent is audience research an important part of the design of a PR
campaign? Use examples and evidence from course readings, class discussion, and course work
to support your argument.PART B: Press Release The following pages (4 inclusive) provide supplementary material for
you to use as references in writing your press release for Part B.
From “Play it Forward,” BCLC, Nov. 2020, bclc.com
The term Play it Forward means giving back financially, and donating our time and skills to
make a difference. Thanks to our players more than $23 billion have been delivered to support communities,
provincial programs and services, charities and major events that have helped shape B.C. Burnaby Festivals and Events
The City of Burnaby uses a portion of its provincial gaming revenue to support a number of
festivals and events throughout the community. One event supported that received funding is the
Giro Di Burnaby, the fast and exciting professional criterium cycling race which is part of the
larger BC Superweek Pro Cycling Series. This event brings the streets of Burnaby Heights to
life and features pro men’s and women’s teams from around the world.The Coquitlam Firefighters Charitable Society The City of Coquitlam provides annual grants to non-profit, community-based organizations
through the Spirit of Coquitlam Grant Program. Funding for this is derived from Casino Host
Agreement revenue. Since 2002, the City has awarded $8.45 million to over 200 different
organizations, such as the Coquitlam Firefighters Charitable Society. The Society supports
various initiatives, including their flagship Nutritional Breakfast and Snack Program. Meals and
snacks are delivered by volunteers in several elementary schools across Coquitlam.Kamloops Music in the Park For more than 26 years, BCLC has been a proud sponsor of Music in the Park, Canada’s longest running free music festival. Providing residents and tourists alike with exceptional performances
from talented local, national and international artists.
BCLC’s 7th Annual Midsummer Music Jam was held on Wednesday, July 24 featuring award-winning Canadian country band The Washboard Union.Kamloops Rivers Trail Hiking is one of the most popular activities amongst British Columbians. The Kamloops Rivers
Trail is a diverse urban trail that runs along the Thompson and North Thompson River valleys. In
2013, the City of Kamloops used more than $43,000 from its share of provincial gaming revenue
– generated by Cascades Casino Kamloops and Chances Kamloops – to improve signage and add
floral displays along the trailFrom “About Us,” Kamloops Food Bank, Dec. 2020, kamloopsfoodbank.org
Our Story
The Kamloops Food Bank was founded in 1981 by Mr. Hank Woodland. It started at the
Kamloops United Church as a way to as

sist people through the devastating effects of the high
inflation rates of the early 1980s. In 2013, the Kamloops Food Bank completed a building
renovation and expansion. A&Ts Project Development was key to the completion of this project. The Kamloops Food Bank operates independently and is a member in good standing of the Food
Banks British Columbia and an affiliates member of Food Banks Canada.Sharing Food, Feeding Hope
Our Vision We believe in a hunger-free community. Our Mission Sharing food. Feeding hope. Our Values Respect, integrity & compassion. We provide food to clients in need:
• 7000 Individuals • 52 Community Agencies
• 9 Regional Food Banks • 130-weekend backpacks
• Meat, dairy, produce and bakery items Recent Awards
Kamloops Chamber of Commerce Business Excellence Award
2019 Environmental Stewardship
BC Principals’ & Vice-Principals’ Association
Partnership Award 2019 Kamloops Chamber of Commerce
Business Excellence Award 2018 Not-For-Profit of the Year
Food Banks Canada Excellence in Food Banking 2015 From “About Us” and “What we do,” BCLC, Dec. 2020, bclc.ca Vision We deliver exceptional gambling entertainment. Mission We operate gambling responsibly to benefit all British Columbians. Values
• Integrity: The games we offer and the ways we conduct business are fair, honest,
transparent and trustworthy. • Social responsibility: Everything we do is done with consideration of its impact on and
for the people and communities of British Columbia.
• Respect: We value and respect our players, service providers and each other. Our role BCLC owns and manages all the lottery equipment at retail locations where tickets are
purchased. Online, we offer lottery products and monthly ticket subscriptions on our regulated
gambling site PlayNow. Our Lotto app allows players to buy tickets online and scan paper tickets
to see if they’ve won. We’re also responsible for the prize payouts to lottery winners. Retailers Approximately 3,500 retailers across B.C. sell national and provincial lottery tickets. These
include convenience, grocery and drug stores, as well as gas stations, BCLC-branded lottery
kiosks, and bars and pubs. We partner with our retailer network to ensure players have an
exceptional experience Transcript of Video “Playing it Forward in Kamloops with Music in the Park,” BCLC, 29
Nov. 2019. Henry Small, Organizer, Music in the Park: I’ve never seen this amount of talent in a small
community. It’s a great community for music.
Mike, Owner, Eats Amore: Music in the Park is a hub for Kamloops. It’s a place for everyone
to come every night in July and August. Small: We try to do something different every night for sixty nights. Community Member: I love Music in the Park because of its community feeling, and I like the
live music and food trucks. Kamloops Community Member: Good music, good food.
Bernadette Siracky, Executive Director, Kamloops Food Bank: It brings hundreds and
hundreds of people out every night to listen to local talent, and while it’s doing that, it supports
our local organization. So for us at the food bank, Music in the Park gives us an opportunity to
connect and to engage with our community members in a meaningful way and with our Locking
in Hope promotion, they give us an opportunity to sell locks and support what we do on a daily
basis. Without support from corporations and businesses like BCLC and events like Music in the
Park, it would be really difficult to do what we do, so we’re very grateful. Community Member: I love that there’s something going on every night.
Small: We have a pretty good crowd. People really enjoy it.
Community Member: If it wasn’t for BCLC, these things wouldn’t be able to happen, so we’re
thankful for that.