Note: (You can copy the answers as it is in the book, but come up with new examples) Define public relations, marketing, advertising, and publicity. Provide a real-life example of each.Identify (list) and define the 10 principles of public relations.You are the public relations director for a nonprofit organization seeking to create awareness of the increasing number of children in your community who are food insecure, especially now with most students not in school. Provide an example of how you would incorporate three of the following content and structure techniques: drama, statistics, surveys and polls, examples, testimonials, endorsements, and emotional appeals in your awareness effort.List and explain the TARES Model – the five basic ethical principles a public relations writer should use to test their persuasive communications efforts.A press release includes many components including a boilerplate. What is a boilerplate and where do you generally find it in a press release? Write a boilerplate for Marymount University.Marymount University has identified three audiences for their upcoming public relations campaign to recruit new students for admission to the university in Fall 2021. The three publics or audiences are: high school graduating seniors, international students, and people who have some college experience but have not completed their undergraduate college degree. Pick one of the three target audiences and create three message points that you think will motivate them to pick Marymount. . Identify two media that you would use to reach that audience and write a brief recruitment message for specific for each medium to target that audience. You may need to talk to fellow students, do research online and look at current recruitment materials to get background information to frame your messages.7. Although the content of a message may remain the same, the audience often determines the writing
style and media used. The Arlington, VA. Public Health Department wants to tell county residents how to register for the COVID-19 vaccine. They have identified four audiences that they seek to reach with this message:Residents over 65Parents of school aged childrenHealthcare workersEssential workers-grocery store workers, teachers, government workers-fire, police, emt, etc. a. Pick one of the four audiences listed above and state what three media you will use to reach them with information about COVID-19 and the availability of the COVID-19 vaccine in Arlington County. Also state why you selected that media. b. Create a COVID-19 Vaccine fact sheet for the audience you selected. Your fact sheet should include:Recent COVID-19 statistics for Arlington County and the nationBasic tips on how to keep yourself safe during the pandemicSteps to get registered for the vaccine and timeline for vaccination Steps on how to check on the vaccination progress-the date of registration for people being vaccinated nowWhat to do when you are notified to schedule your vaccination appointmentThere are several differences in how public relations professionals and journalists do their jobs in terms of functions, objectives, audiences, and channels. Explain the differences for each of the four. What do you think is the major difference?In what ways do you think public relations professionals and journalists/bloggers are dependent on each other to do their jobs? Explain why you believe this to be true.What is the difference between earned media, advertising, and owned media? Of the three, which allow you to guarantee that your message will be used exactly as you wrote/created it? Why?Why is a digital media kit more cost effective than the traditional printed media kit? How do journalists and PR professionals benefit from a digital media kit?EXTRA CREDIT 5List and discuss the importance of the five W’s and one H in a news release?