TO:COMM 2293 StudentsFROM:COMM 2293 InstructorsDATE:November 23, 2020SUBJECT:Assignment 5 InstructionsFor this assignment, you will write a two-page, direct strategy analytical report using memo format.Who you are: store associate at Pet Shop Co-op (refer to case scenario)Who your reader is: Ava Hayven, your manager Background: Since the pandemic began, Pet Shop Co-op, like many local businesses, has suffered asignificant reduction in sales of pet products. To keep the co-op operational and profitable, Ava Hayven is thinking of introducing pet care services. She has asked you to research and write an analytical report about three or four potential pet care services that would appeal to members and their pets, and to recommend the most feasible one given current pandemic restrictions (wearing masks, social distancing, group size limits).Your task:1.Find a minimum of three credible sources published within the past five years to gather information for your report. Credible sources include relevant national news media, industry reports, trade journals and magazines, etc. 2.Write a full two-page (plus reference list), direct strategy analytical memo report for Ms. Hayven. After your introduction, logically organize the body of the report to identify and discuss three or four potential pet care services. Conclude your report by summarizing yourresearch, highlighting the most relevant information for your reader, and justifying your recommended action. 3.Revise your drafts to ensure your message follows the instructions given here, in your COMM class, and on the checklist.Referencing your research: Please be sure to correctly acknowledgeall
your sources usingAPA style. Examples are shown in the Business Communication textbook. Use your own words to express your thoughts and paraphrase the words and ideas of other sources. Do not copy any material from the text book, class slides, other students’ work, or any sources you consult. Do not work with other students on this assignment.Apply the evaluation criteria on the reverse side of this memo.Evaluate the completeness of your report using this checklist:Opening and Introduction (no heading):□ Use the direct response strategy opening to state purpose of report□ Indicate types of research sources used for the report□ Preview topics to be discussed□ State your recommendationBody:□ Use “talking” parallel headings□ Organize topics logically, using transitions and topic sentences□ Ensure content is clear, understandable, and relevant to your reader□ Use correct and complete APA style in-text citations throughoutConclusions and Recommendation:□ Use functional heading□ Summarize main points□ Recommend action (with justification)□ Include forward-looking close Professional Business Style and Presentation:□ Apply all the grammar and style points assigned so far in the course□ Proofread and revise for correctness□ Use correct short report and memo format□ Use single-spaced, full block format, 11- or 12-pt font, and a ragged right marginCitations and References:□ Ensure all researched material is properly cited in APA style□ Paraphrase researched material wherever possible□ Create correct and complete APA style reference list on separate and final pageKeep a list of your research and source