(400 words) Discussion board The four of marketing are , , , and . These four elements are integrated into the business plan of all businesses. These elements are described as follows: These four of marketing have not changed over the years. The way a business manages its four has to evolve with technologies. The Internet and smartphones have put the world of products in the customers’ hands to take with them wherever they go. There are Web sites, social media platforms, and information being disseminated constantly. It is important for businesses to adjust and integrate the four of marketing in these platforms to meet the wants and needs of today’s tech-savvy consumers. Read the following article to better understand the marketing mix in the digital marketing world: Using what you have learned, use the following questions to guide your response: (400 words) Discussion board Data analytics plays an important role in marketing management. There are many types of data to be gathered and studied. Structured data are quantitative data that can be stored in a fixed format such as a spreadsheet or list. These data can be easily processed by computers. Examples of structured data are the following: Unstructured data are not easily put into categories. Examples of unstru
ctured data are the following: data are a combination of both structured and unstructured data. An example would be an e-mail. The to and from fields would be considered structured data that are easily categorized, and the body of the e-mail would be unstructured, which is not as easily categorized. All of these data combined, along with other types, contribute to . Watch the following video for more information about big data and analytics in marketing: Using what you have learned, use the following questions to guide your response: (Individual Project) There are many types of customers and potential customers in the market for products and services. Demographic data is the statistical information regarding a population. Examples of demographic data include age, gender, married/not married, children/no children, educational level completed, and income level to name a few. Psychographic data is the information about a customer’s interests, values, and personality traits. Examples of psychographic data categories are values, leisure activities, attitudes, and interests. Watch this video to learn more about demographics and psychographics: Using what you have learned, use the following questions to guide your writing: Please use the to complete this assignment. ,