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I just need step 7 (1 page) and Segmenting from step 8 (roughly 2 pages)Project 4: Developing and Implementing a Marketing PlanStep 7: Develop Marketing ObjectivesThe next component of the marketing plan your team needs to tackle is the strategic analysis report.As a marketing team, you need to decide on the marketing objectives for your target market before you develop your company’s marketing strategy. Marketing objectives translate the company’s mission and business into long- and short-term goals. Marketing objectives are usually quantitative and include sales (both in units or dollars), market share, and profitability. They may also include qualitative factors such as quality, customer satisfaction, and social responsibility (Kerin & Hartley, 2017). Knowing exactly where you want to go is essential in deciding how to get there. The objectives have to be measurable, specific, and have a set time limit.Marketing objectives should be challenging but achievable. They are mainly quantitative (with some qualitative ones), and they should be precise and focused.Using figures from your own market research, please include your projected annual…growth percentagemarket share percentagesales (in both units and dollars)average unit priceprofitability percentagecustomer satisfactionCSR outcomesemployee satisfaction rateBe sure to include a time frame. Also, presenting the figures in a table in the end would look professional.Deliverable: By the end of Week 9 prepare a one-page document outlining your marketing objectives. This will ultimately form part of your strategic analysis report. Submit your document to your team’s study group.You will continue your work on a strategic analysis repo

rt in the next step, where you will begin to examine your market and determine how the company can meet the marketing objectives you identified.ReferencesKerin, R. & Hartley, S. (2017). Marketing (13th ed.). New York, NY: McGraw Hill.Project 4: Developing and Implementing a Marketing PlanStep 8: Conduct a Segmenting and Targeting of the US Market and Product Positioning (STP)The next step in developing your strategic analysis report involves segmenting, targeting, and positioning (STP).Take NoteSegmenting refers to breaking the market down into homogenous groups.Targeting refers to selecting the customer group or groups that you will focus your marketing efforts on. The appropriate segmentation variable is dependent on the needs and wants of customers.These decisions are directly tied to your value proposition and require extensive marketing research on the customers. Once the segmentation variable is determined and the target markets selected, you need to develop a positioning strategy, which refers to the way you want the customer to view the product or service relative to the competition.Describe the market research you would conduct to analyze and segment the US market. Explain how you would select your target markets and explain the process of positioning the company’s products or services relative to the competition.Deliverable: By the end of Week 9 detail your STP in a six-page document. This will ultimately form part of your strategic analysis report. Submit your document to your team’s study group.Your overall STP is important, because it will create a foundation for the refinements you will make in the next step, where you will compete and submit your strategic analysis report.