Marketing Mix DiscussionDiscussion Question (week 2):Please watch this video: londonessays.com you watch the video, please try to answer the Discussion Question pasted blow.Question:?We defined marketing as, the art and science of getting people to spend their money on your product rather than the other guys, and be happy that they did so. Do you think thats true? Does some Wizard of Oz person-behind-the-curtain get you to buy something by manipulating you through the 7 Ps? And is manipulate the right word for us to use? Which one of the Ps gets you to purchase a great price? Superior product no matter what the cost? Or are you influenced by a cool promotion?Give an example of a product/service and why you bought it. Be specific in referring to the 7 Ps in your answer and include which of the Ps is less relevant to you as well. Dont forget that the Ps often are inter-related there may be more than one P that influences your decision to buy a product.*Your answer should be no less than a one-page single-spaced document.**Please make sure the originality and quality of your work.***There will be a subsequent
assignment one or two days later related to responding to three other students answers. For the subsequent assignment, I will check your availability first and invite you to do it if you are available.*****I attached another word document which is the copy of the description of the assignment as I cannot insert any pictures here.Thank you!Answer preview
.Marketing mix mainly involves ensuring that customers receive products at the right place, price, and promotion. These four elements define the initial 4Ps but are supplemented by People, Process, and Physical evidence to make the 7Ps of a marketing mix (CAWBusiness, 2016). Essentially, since the basic aim of a company is to have its products and services acquired by its customers, understanding how the 7Ps integrate into the market and resonate with the specific target customers is crucial. While it may not be possible to understand the decision-making process of a customer, it is often seen that the likelihood of a person to purchase a product is increased when the 7Ps are integrated in the best manner possible for the customer to like and access the product affordably and conveniently
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